Session Title
People as a Conveyer of Knowledge - Product Development Game Revisited with Grandfather of Scrum
Abstract
In 1986, Prof. Ikujiro Nonaka with Prof.Takeuchi co-wrote a well-known paper "The New New Product Development Game'', and coined the word "Scrum" which is later referred to by JefF Sutherland, Ken Schwaber and Mike Beedle in this modern Scrum in Agile development context. In this session, I will present some important ideas about “how innovation is created" and "who is the center of the innovation”, discussed in the Nonaka's Scrum concept but not yet discussed in the Agile world, using his "SECI" knowledge creation model. This theme is from his new book "Wise Company"(2019, Oxford Press) and "Agile and Scrum"(2021, Shoeisha Japan) co-authored with me.
He originally discussed the SECI-model in his book "Knowledge Creating Company", and now I’ll put it in the context of Agile. How tacit and explicit knowledge transform each other into innovation, and why “Design Thinking” (or empathy to the users through experience) should be inserted to the first part of the process (or Ideation phase).
I want to share the "missing links" between his original Scrum thought and the current implementation of Scrum in the Agile world.
Bio
Software is made of conversations. He has been searching for better ways to make it more collaborative and fun!
Kenji is an Agile software development practitioner, book writer/translator in Japan. He is CEO of ESM, Inc, Founder, CTO of Change Vision, Inc, Board Member of Scrum Inc, Japan, Co-founder of Agile Japan Conference and a frequent speaker in global Agile conferences.
He is a co-author (with Ikujiro Nonaka) of “Agile and Scrum: Collaborative Software Development That Connects Customers, Engineers and Management.” He is also co-translator of English Agile books into Japanese including: "Lean Software Development"(Mary/Tom Poppendieck), "The Art of Agile Development"(James Shore), "XP Installed"(Ron Jeffries), "Agile Project Management."(Jim Highsmith) "Impact Mapping"(Gojko Adzic)